Intake Form

Client Intake Questionnaire

Please fill out the answers below. The more detail you can provide, the better we can optimize your listing for success on Amazon.

Your first and last name

Your email

The name of your brand

Current website link, if there is one

Any relevant social media handles

How long have you been selling on Amazon?

Link to your current listing(s)

Provide a brief product description, including variations

Gourmet popcorn, made in Minneapolis, MN. 24 ounce pack of 10 flavors.

What makes your product different/better from your competitors?

Our popcorn is made with organic, heirloom varietal, USA-grown corn. It's seasoned with all natural spices and packaged within 2 hours of popping. Our flavors range from sweet and indulgent dessert-like snacks to savory favorites, perfect for game day.

Distinctions or certifications

The price of your product on Amazon

The category of the listing we're optimizing

Paste the entire browse node from the detail page. If it does not appear, click Edit listing in the inventory and find “Item Type Keyword.”

What is your company mission statement?

This is a sentence or two that explains your company’s goals. It should also provide some information about what your organization is and why it exists.

List as many terms as you like to describe your brand identity, separated by commas.

Masculine/Feminine, Grey/Colorful, Conservative/Extravagant, Fun/Serious, Approachable/Authoritative, Necessity/Luxury, Healthy/Indulgent, Professional/Casual, Modern/Classic

Description of your ideal customers, including age, gender, income status, and other differentiators

Example: Women, ages 25-40, high earners, first time mothers, OR men and women, ages 20-37, middle class, hiking enthusiasts

List three product ASINs (Amazon Search Identification Numbers) from Amazon that are most similar to your product in terms of function.

These answers should NOT take into account the brand identity, only the similarity of the physical or digital product. Example: In the following Amazon web address, https://www.amazon.com/Purina-ONE-Natural-Selects-Chicken/dp/B0000AH3RN/ the ASIN is B0000AH3RN.

What three brands are most similar to yours in terms of voice and personality?

Feel free to list brands in either the same or different product verticals.

List your top three competitors (brands) selling product on Amazon.

This information will be used to collect data during our research process.

List your top three competitors (brands) NOT selling product on Amazon.

This information will be used to collect data during our research process.

If you have a Brand Guidelines document, please provide a link to it.

If you dont have one, simply list your brands fonts and color HEX numbers below.

Please provide a link and access to relevant digital assets.

Example: Dropbox, Google Drive, FTP, Webdam

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